To promote marketing in enterprises and institutions, as well as its Professionals, contributing to the development of competition, the economy and society.
Goals
- Support credibility to the Portuguese marketing professionals;
- Maintain marketing and management professionals and the market updated around Marketing trends, and spread them, contributing to the overall debate and practical introduction;
- Advertise national and international case studies, under the principle of a good practice sharing.
Targets
- Marketing and Management Professional (in Marketing, Communication, Advertising and public relations areas);
- Enterprises (in various sectors of activity);
- Management, Marketing and Communication teachers and educators;
- Consultants;
- Management, Marketing and Communication students;
- Specialized media.
Our Values
Knowledge – Encourage and promote Marketing knowledge throughout its initiatives;
Credibility – Developing serious and credible activities in the market;
Accuracy – In given information, in advertising projects’ quality.
APPM wants to be the reference in the "marketing industry": a reference for its pertinence, relevance and quality, stimulating the curiosity and the knowledge of marketing.
