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about appm
The Portuguese Marketing Association, APPM, was launched in 1967, being at the time an initiative pioneering the first steps and the adoption of marketing concepts in Portugal. APPM is a member of the European Marketing Confederation (EMC) - an intra organizational body of national associations - and their representative in Portugal. APPM is the Marketing institution of reference in the country, which aims to support the development of marketing in Portugal, representing its professionals. Nowadays, it is the main forum of practical discussion and analysis of top issues, new trends and the challenges that societys' transformations put to Marketing and Management. |
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